Some staggering statistics here. Apparently, Runescape and eBay are two most user engaging web sites in the UK. And 6 hours 32 minutes is an average time of a Runescape player to spent playing the game every day. This is just insane...
Sunday, March 30, 2008
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The article cited NetRaitings as their source. Poking around the NetRaitings site I found these numbers.
Game : Average Minutes played per week
Lord of the Rings Online : 846
World of Warcraft : 837
Runescape : 615 (= 10.25 hours/week)
Still too much time spent on a game, but not as bad a 6+ hours per visit sounds. The only way the 2 numbers could jibe is if a lot of players only log in once or twice a week (this is not my experience).
On the plus side. If advertisers start looking at time spent on a site instead of just page views then Jagex might start getting more money.
http://www.nielsen.com/media/toptens_games.html
Yeah, your numbers look more real. Problem we advertisers is that in order to get benefits of players spending so much time in the game, advertisers need to go away from "pay per click" mentality, as gamers would not generally click any kind of banners that would cause them to leave the game. Ads has to be more like TV ads, so a gamer would get brand awareness and look for a product or service AFTER the game session is finished.
I always wonder where the stats come from, is it just time on site as shown on the visit logs or is it time played (presumably this information is only available to Jagex), I use my computer for business and always have a Runescape browser and a swift kit browser open, I rarely shut the computer down so im on for 48 hours a day, that is going to look good for their stats.
Or do they use online/mail surveys and ask random people, it cant be easy finding a lot of truly random people.
I believe some companies (Alexa being one)use the little spyware browser bars for their stats, its not going to be a random person who is daft enough to load these bars.
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